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luvo.

Privacy Notice

Last updated: October 2026

This is an English summary. The legally binding version is the Spanish text required by Mexico's LFPDPPP, available at luvo.fit/es/legal/privacidad.

Luvo is a product of Capacitaciones de Servicio Moderno, S.A.S. de C.V., a company incorporated in Mexico and operating under the trade name Axvia Solutions, with its registered office at Sierra de la Giganta, C.P. 23455, Los Cabos, Baja California Sur, Mexico. That company is the data controller for the personal data described here. This notice summarizes how we handle personal data from studios and their members. To exercise your ARCO rights or ask anything about this notice, write to privacidad@luvo.fit.

What data we collect

What we use it for

To operate the service: authenticate users, process bookings, charge payments, send notifications, and improve the product. We do not sell personal data to third parties. The only contact data we share to measure advertising is what "Advertising and measurement" describes.

WhatsApp Business

When a studio connects WhatsApp Business via Meta Cloud API, we process their members' phone numbers and message contents to send and receive messages on the studio's behalf. Members can opt out by replying STOP at any time. The studio can disconnect the integration from Settings; doing so deletes the access token issued by Meta.

Luvo calculator

If you use Luvo's public calculator, the numbers you type are worked out in your browser and we do not store them. If you also tick the optional box and enter your name and WhatsApp, we store those two details together with the numbers you entered in the calculator and its result, and the exact sentence you accepted with the date and time. Luvo may message you on WhatsApp to send your result and help with next steps. Without the box ticked we store nothing and do not message you. You can stop messages by replying BAJA, and you can ask us to delete your data at privacidad@luvo.fit. We do not sell this data or share it with third parties.

Advertising and measurement (Meta)

Luvo advertises on Instagram and Facebook. To learn which ads reach studio owners who actually sign up, we use the Meta Pixel and the Conversions API from Meta Platforms, Inc. This applies only to the switch offer page and to paying for a Luvo plan. It does not apply to studio members or to the member app.

What Meta receives. From your browser, when you visit luvo.fit/es/cambiate: that you viewed the page and the plans, and which plan and term you chose, with its price. The Meta Pixel also reads your IP address, your browser and its own cookies. From our servers, when you reach the plan payment screen and when a payment completes: the plan, the term, the amount actually paid in Mexican pesos (IVA included), the ad-click identifiers, and the email and phone number of the studio and of the payer, hashed with SHA-256 before they leave our servers. We do not send Meta the plain email or phone number.

Why. Meta compares that hashed data with its own accounts to tell whether the person who paid saw our ad, so we can show our ads to similar people and measure what each new studio costs us. We use it for nothing else with Meta.

What Meta does with it. Meta Platforms, Inc. handles that data under its own privacy policy (facebook.com/privacy/policy). We do not control that processing.

How to object. We do not currently have a cookie notice with a switch. You can adjust your ad preferences and turn off off-Meta activity from your Facebook or Instagram account, block the Meta Pixel in your browser, or write to privacidad@luvo.fit and we will handle your request. Exercising your ARCO rights includes this data.

Instagram

When a studio connects its professional Instagram account, we use the instagram_business_basic and instagram_business_content_publish permissions only to identify the connected account (username, id, profile picture and account type) and to publish the studio's class schedule as a Story when the studio asks us to. We store that data, a record of what we published, and the access token, encrypted. We do not read followers, messages, comments or insights, and we do not sell or share this data. The studio can disconnect the account from Settings, Instagram, or remove Luvo from Instagram under Apps and websites; either way we delete the access token. If you ask for your data to be deleted, we delete the connection and the record of posts for that account.

Your rights

Under Mexico's LFPDPPP, you have rights of access, rectification, cancellation, and objection (ARCO rights). To exercise them, write to privacidad@luvo.fit. We respond within 20 business days.