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Press and communications

Luvo, in a few words.

Everything you need to write about Luvo: the story behind the product, about the founder, real numbers, and brand files ready to use.

About Luvo

Luvo is the operating system for boutique studios in Latin America. Bookings, payments, messages, and AI that suggests in plain language which class is filling, which member has been quiet for a while, and which time slot is worth duplicating.

Built in Los Cabos, Mexico by a founder who spent ten years in luxury hospitality before crossing into software. Designed for yoga, pilates, barre, climbing, breathwork, and any boutique practice that opened because the craft matters.

A product of Axvia Solutions. First city of operation: Cabo. Next: Mexico City, Guadalajara, Monterrey, Medellín, Buenos Aires.

Salvador López

About the founder

Salvador López lives in Los Cabos. He spent over ten years in luxury hospitality at One&Only and Ritz-Carlton Reserve, where he learned that a great host makes the operation feel invisible to the guest.

Luvo grew from watching how boutique studios across Latin America have worked with badly localized Anglo software: USD pricing, English-only support, no Mercado Pago, no WhatsApp, no real understanding of the craft. He built it so the studios he knows don't have to adapt to a system; the system adapts to them.

He's a father, a climber, a soccer player. The studios and fields where he spends his weekends are the same communities that ended up needing Luvo.

Numbers

We're in the 25-studio Founding Studios cohort. Public numbers update on this page as new studios come in. For specific data (MRR, conversion, retention), email prensa@luvo.fit.

Brand files

Logos in SVG, print- and web-ready. Colors and typography below. If you need anything in another format, write us.

Logos (SVG)

Color palette

  • Bone

    #F5F1EA

    Primary surface

  • Cream

    #EDE6D8

    Secondary surface

  • Stone

    #8B8378

    Eyebrow labels

  • Ink

    #1A1612

    Primary text

  • Clay

    #C4A687

    Brand signature

  • Sage

    #7A8471

    Positive signals

  • Ochre

    #B8904F

    Premium highlights

Typography

  • Fraunces.

    Display · weights 300, 400, 500 · italic for brand moments · opsz variable axis active

  • Geist

    Body and UI · weights 400, 500, 600 · all caps for eyebrow labels with 0.22em tracking

Contact

Interviews in Spanish or English. Data, photos, or any press inquiry.

Email prensa@luvo.fit