Calculator
What is your studio leaving on the table?
Your numbers, not industry averages. Every assumption is visible and you can drag it against us. Three minutes, no signup.
Recoverable per month
MXN 2,015 to MXN 13,564
With everything against us: MXN 2,015
This is the floor: every assumption at its worst value simultaneously. If the number still looks high, drag the dials down until it does not.
Pays for itself in: 6 weeks
Calculated against the floor, not the optimistic case. If it runs past six weeks, your studio probably does not need Luvo yet, and we will say so.
Where you are today
- Utilization
- 69%
- Empty seats per month
- 266
- Current revenue
- MXN 225,600
Network average: 37%
From today to recoverable
Where it comes from
Failed payments
MXN 1,289
In LATAM 15 to 25% of cards decline, and debit, which is 38% of Mexican e-commerce, fails recurring charges more often. Some of your churn never decided to leave; their payment broke. Cross-industry subscription data, not fitness.
- B Churn caused by failed payments, 22 to 26% of the total Churnkey and Stripe. This is subscription data generally, not gyms.
- B About 70% is recovered by retrying properly Churnkey 2025. About half is saved within the first five days.
- B In Latin America 15 to 25% of card charges are declined EBANX and Rapyd. Charging through a local bank approves far more than charging from abroad.
- A Monthly churn, 3.4% Health & Fitness Association 2025, 17,000 facilities across 27 countries. We only used it because you did not give us yours.
No-shows and late cancels
MXN 5,456
Runs on the number you gave us, not an average. The no-show fee effect was reported by one five-location operator, not a study.
- B Charging for no-shows cut them by about 75% One operator with five locations in the United States charged $5 for a late cancel and $10 for a no-show, with a 12-hour window. Not a study.
- A Reminders cut no-shows by about 29% This comes from medical appointment studies, not fitness. It is borrowed from another industry.
Off-peak hours
MXN 6,820
One more person in a class that is already running costs close to nothing, so that seat is nearly all margin. We never count more seats than you actually have empty.
- B Average capacity fill, 37% A ClassPass figure, not an independent study, and it comes from studios already on their platform.
Aggregator channel
Not modelled
Aún no estás en Wellhub ni TotalPass. Con tu tarifa negociada podemos modelar el canal.
- B 70% of Wellhub members in Mexico had no gym before Wellhub Mexico. 90% arrive at a venue they had never been to.
- A 73% of owners report higher profitability with these partnerships Health & Fitness Association, more than 600 owners across 10 countries including Mexico.
Where did I get it wrong?
That is a real question. If a number is wrong, the model is wrong, and I want to know. Send me your result on WhatsApp and we will go through it.
Send it on WhatsAppFinancial Diagnostic
If you want the full analysis on your real numbers, a prioritized list and a 45-minute call, that is the Financial Diagnostic. It credits against your first three months of Luvo.
Grades
- A Industry association or peer-reviewed study
- B Vendor, with published methodology
- C Vendor marketing or consultant blog
This is a model, not an audit. Results depend on what you entered. Every assumption is visible above with its source and confidence grade.